Why MixArt is the best choice for your beauty business
MixArt is a specialized Czech beauty directory that connects thousands of clients with verified professionals every day. Unlike general business listings, we understand the industry — from Czech category and city names to what customers expect when searching for a specific service.
Who can register
The platform is open to all types of beauty businesses and individual professionals:
- Hair salons and barbershops — classic men's barbering, modern unisex studios and specialized color salons.
- Cosmetics and skincare — beauticians, dermatology studios, chemical peels, microneedling, wellness centers.
- Nail studios — manicure, pedicure, gel and acrylic nails, nail art, Japanese manicure.
- Massages and wellness — classic, Thai, sports, relaxation, prenatal and therapeutic massages.
- Hair removal — wax, sugar paste, laser, IPL and electrical epilation.
- Brows and lashes — shaping, tinting, lifting, lash extensions, brow lamination.
- Makeup and styling — day, evening, bridal, photography and film makeup.
- Tattoo and permanent makeup — professional studios with verified experience.
- Bridal and event stylists — complete preparation for brides and wedding parties.
- Beauty education — schools, instructors and courses in the beauty industry.
What MixArt offers every registered professional
Every free account automatically includes:
- Complete salon profile with photo gallery, services description, price list and opening hours
- Online booking system with calendar, team and automatic confirmation
- Embeddable booking widget for your own website or social media
- Team management with individual staff profiles and their calendars
- Verified reviews from real customers booked through the platform
- Automatic profile display in four languages (CS, EN, RU, UK)
- SEO optimization with localized URLs and Schema.org structured data
- Customer database with booking history and notes
- Email notifications for new bookings and cancellation requests
- Real-time synchronization between profile, widget and calendar
How MixArt differs from Reservio, Altegio and Booksy
MixArt is primarily a Czech product optimized for the Czech market. Our search understands Czech diacritics, Czech place names and industry terms that global platforms translate poorly or not at all. Clients find you when they search for "kadeřnictví Praha 7", "barber shop Brno centrum" or "thajská masáž Ostrava Poruba".
While other platforms charge monthly fees from the moment you register, MixArt keeps the free plan free forever. Paid plans Standard (399 CZK/month excl. VAT) and Premium (999 CZK/month excl. VAT) are for salons that want to grow actively — featured placement, priority positions in categories and analytics. We don't want you to pay until the platform has proven its value.
Another advantage is automatic multilingual display. You create your profile in Czech, but it is also shown in English, Russian and Ukrainian — without any extra setup. In Prague, with a significant share of foreign clients, this is a key feature that global systems either ignore or handle only superficially.
How to get the most new clients
- 1 Complete profile. Salons with photos, description, price list and reviews have significantly higher conversion than profiles with minimal information. The investment pays off immediately.
- 2 Online bookings enabled. Most clients book outside of opening hours — typically in the evening or on weekends. A profile without online bookings loses most of the demand.
- 3 Respond to reviews. Replying to reviews (positive and negative) shows a professional attitude and improves your position in the search algorithm.
- 4 Widget on your own site. Even if you have your own website, embedding the MixArt widget increases bookings because customers want a simple online form instead of phone calls.
- 5 Consider paid placement. Once you have a stable base, Standard or Premium quickly multiplies the number of views on your profile.